So the British version of ‘The Apprentice’ returns tonight. Now, I know I shouldn’t really be wasting my valuable time watching a reality show, but I make an exception in this case. I’ve only recently finished watching ‘The Celebrity Apprentice USA’ on the BBC’s iplayer catch up, but my appetite for more hasn’t diminished.
So, Lord Sugar returns along with 16 of the most promising business brains in the UK. Or that’s how they’re introduced. If previous series are anything to go by, the contestants certainly go a long way to disproving these initial introductions, making basic, but entertaining, business mistakes week in, week out.
The first episode usually includes the contestants giving a ‘sound bite’ introduction to camera. Surely they are forced to say some of these embarrassing sound bites. The trailer gives away a couple… “I’m known as the master puppeteer” and ‘I’m the blonde assassin” lead the way.
Of course, that’s why it’s entertaining. The format is tried and tested. Should we look at it as a serious business programme? Not really, it’s nonsense at the end of the day. Entertaining nonsense nonetheless. Will I be watching? Of course.